Privacy Policy

City Sightseeing Worldwide (whose registered office is 10 Dominion Street London EC2M 2EE) takes the privacy of its customers very seriously.

Please read the following privacy policy carefully so that you fully understand how we will treat your personal data when you use our website and online booking facility. We assure you that we will only use your personal data as specified below and only for legitimate business reasons.

When we will collect data:

We can collect data from a variety of sources:

  • When you purchase tickets from our online booking facility
  • When you request information or subscribe to our newsletter
  • When you speak to our customer service representatives
  • Via implicit data capture measures when we study which web pages you read most and the use of cookies

In any of the above instances the data we collect could be personal data

What do we do with your personal data?

When you purchase tickets through our website/online booking facility, we may need to collect data about you to process the sale, fulfil your order and provide you with the service you expect. This data may include, but is not limited to, details such as your name, your address, and your credit card details. Unless we have your express consent we will only disclose personal data to third parties if this is required to complete the transaction with us. When we are legally obliged to disclose data, we will. City Sightseeing retains and uses your personal data to provide you with the best service and to keep you informed of special offers which we think will interest you. We may use the data to process any transactions you authorise with us and for internal administration and analysis. We will not sell, rent or trade your data to third parties for marketing purposes without your express consent.

Data Protection

In the UK we comply with current data protection legislation.


By disclosing your personal data to us using the website, online booking facility or by telephone, you consent to the collating, storing, and processing of your personal data by City Sightseeing in the manner as set out in this privacy policy.


Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

The cookies used on are based on the International Chamber of Commerce guide for cookie categories.A list of all the cookies used on this website by category is set out below.

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or tickets, cannot be provided to you.

City Sightseeing use these Strictly Necessary cookies to:

  • Remember contents of your shopping basket when checking out
  • Identify members as logged into the City Sightseeing site

City Sightseeing does not use cookies defined as Strictly Necessary to:

  • Collect information which could be used to deliver adverts or services to you

Accepting these cookies is a condition of using the City Sightseeing website, and removing or preventing these cookies from being set City Sightseeing cannot guarantee how the website will perform during your visit

Performance Cookies

These cookies collect information about how our visitors use the website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect any information that could identify you. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve howa website works.

City Sightseeing use these Performance cookies to:

  • Provide aggregated statistical data on how the City Sightseeing site is used
  • Help City Sightseeing improve the website user experience by analysing errors that occur

In some cases, some of these cookies are managed for us by third parties, but we don't allow the third party to use the cookies for any purpose other than those listed above.

International Chamber of Commerce United Kingdom

Information on the ICC (UK) UK cookie guide can be found on the ICC website section: